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  • Habilidades De Comunicacion Ha – (Spanish)

    $13.99

    Vale mas saber poco pero decirlo bien, que saber mucho y no tener idea de comunicarlo. Para un liderazgo mas asertivo y de alto impacto, hay que empoderar a los profesionales en la competencia de la comunicacion. Empoderar al funcionario en la asertividad de su comunicacion lleva a la empresa a un mayor nivel de impacto en la rentabilidad de su negocio. Durante quince anos como consultora de empresas del sector financiero y de multinacionales, Sonia Gonzalez ha desarrollado una metodologia muy practica para lograr la claridad, fluidez y concrecion de la forma de comunicarse de los profesionales. Este libro, numero dos de la serie Comunicacion inteligente, ofrece una metodologia practica, de comprobados resultados, que permite corregir las debilidades comunes de los lideres en sus presentaciones. Con claves sencillas y aplicables, se efectuara un cambio extremo a la comunicacion hablada, tanto en el fondo de que se dice como en la forma de como se lo dice.

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  • Habilidades De Comunicacion Y – (Spanish)

    $15.99

    Hablar para ser escuchado.Para un liderazgo mas asertivo y de alto impacto, hay que empoderar a los profesionales en la competencia de la comunicacion. Empoderar al funcionario en la asertividad de su comunicacion lleva a la empresa a un mayor nivel de impacto en la rentabilidad de su negocio. Durante quince anos como consultora de empresas del sector financiero y de multinacionales, Sonia Gonzalez ha desarrollado una metodologia muy practica para lograr la claridad, fluidez y concrecion de la forma de comunicarse de los profesionales. Este libro, numero tres de la serie Comunicacion inteligente, expone la virtud superior de la gente inteligente, el escuchar. El escuchar es la capacidad de atender en forma dinamica, de desarrollar el “musculo” de guardar silencio o callar los pensamientos, para atender y entender al otro. Es mucho mas que apenas oirlo, es poder escuchar no solo lo que dice, sino lo que no dice pero lo transmite con el metalenguaje de sus actitudes, expresiones y gestos.

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  • Experience Effect : Engage Your Customers With A Consistent And Memorable B

    $22.99

    The decision to pay for a product or service often transcends the commodity itself to the total buying process: message, ads, sales approach, website, interaction, and more. Jim Joseph’s The Experience Effect shows how to coalesce these elements into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.

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  • X And Y Of Buy

    $14.99

    Men and women are different. The plumbing is different; the wiring is different. Not better or worse, just different. To say this in the post-feminist corporate arena has been political suicide. But the science has confirmed that men and women use different parts of their brains and thus behave differently in a host of situations, including the way we shop, buy and consume products and services. As a sales, advertising or marketing professional understanding these differences is the key to your success. As a child, you were taught The Golden Rule: treat others as you would like to be treated. But as you grew up, it became evident (often on the school playground) that half of the others-those of the opposite sex-don’t respond well to being treated the way that you want to be treated. If you still are treating the other half of your customers the way you want to be treated you are likely missing half (or more) of your market and leaving half (or more) of your sales on the table. To increase sales, you must understand what uniquely drives your customers, male and female, and maximize your options for communicating with them. Whether you sell tangible products like cars and homes or intangible products like financial services or business solutions, read on. Understanding the inherent perceptions, motivations and emotions specific to the X and the Y chromosomes is the most powerful way to increase revenue.

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  • 21 Leyes Irrefutables Del Lide (Workbook) – (Spanish) (Workbook)

    $19.99

    What would happen if a top expert with more than 40 years of leadership experience were willing to distill everything he had learned about leadership into a handful of life-changing principles just for you? It would change your life. John C. Maxwell has done exactly that in The 21 Irrefutable Laws of Leadership. He has combined insights learned from his thirty-plus years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and military conflict. The result is a revealing study of leadership delivered as only a communicator like Maxwell can.

    ?Que sucederia si un gran experto con mas de cuarenta anos de experiencia en liderazgo estuviera dispuesto a compilar todo lo que ha aprendido acerca del tema en unos cuantos principios innovadores y todo por usted? Su vida cambiaria.John C. Maxwell ha hecho eso exactamente en Las 21 leyes irrefutables del liderazgo. Ha combinado varias observaciones de mas de cuarenta anos de exitos y fracasos personales en el liderazgo con historias del mundo de los negocios, la politica, los deportes, la religion y los conflictos militares. El resultado es un estudio revelador acerca del liderazgo como solo un comunicador de la talla de Maxwell lo puede hacer.

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  • Lider De 360 Cuaderno De Ejerc (Workbook) – (Spanish) (Workbook)

    $17.99

    In his nearly thirty years of teaching leadership, John Maxwell has encountered this question again and again: How do I apply leadership principles if I’m not the boss? In The 360 Degree Leader Workbook, Maxwell addresses that very question and takes the discussion even further. You don’t have to be the main leader, asserts Maxwell, to make significant impact in your organization. Good leaders are not only capable of leading their followers but are also adept at leading their superiors and their peers. Debunking myths and shedding light on the challenges, John Maxwell offers specific principles for Leading Down, Leading Up, and Leading Across. 360-Degree Leaders can lead effectively, regardless of their position in an organization. By applying Maxwell’s principles, you will expand your influence and ultimately be a more valuable team member.

    Durante sus mas de cuarenta anos en ensenar acerca del liderazgo, John Maxwell se ha enfrentado a la siguiente pregunta una y otra vez: ?Como pongo en practica principios de liderazgo si no soy el jefe? En Lider de 360, cuaderno de ejercicios, Maxwell trata esta pregunta y profundiza la conversacion aun mas. Usted no tiene que ser el lider principal para causar un impacto en su organizacion. Los buenos lideres no son capaces unicamente de dirigir a sus seguidores, sino tambien son expertos en dirigir a sus supervisores y sus contemporaneos.John Maxwell ofrece principios especificos para delegar, dirigir y supervisar que acabaran con los mitos sobre el liderazgo y ofreceran una luz mas clara sobre los retos futuros. Los lideres de 360 grados pueden dirigir efectivamente, sin importar su posicion en una organizacion. Si aplica los principios de Maxwell, usted podra ampliar su influencia y poder trabajar en equipo de una manera mas eficiente.

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  • Building A Firm Foundation For Business Success

    $19.98

    Dr. Titshaw holds a PhD degree in Business Administration. He has over 20 years experience in the field of Human Resource Management and has owned his own business-consulting firm. He has taught numerous courses in the field of Business Administration at the graduate and undergraduate levels. He also served as a small business consultant at the University of Georgia, where he advised and assisted prospective entrepreneurs and business owners in all areas of business management including planning, organizing, leading and controlling. Dr. Titshaw also served on the Business School Advisory Council at Lee University, Cleveland, TN. He and wife, Mary Nell, currently reside in Westminster, South Carolina. They have 4 children and 6 grand children. Through this book, Dr. Titshaw provides a great service to small business entrepreneurs, both current and future. Many fail due to lack of preparation, unrealistic expectations and incompetence. This need not be with books like Titshaw’s now available. He provides an overview of all aspects of starting and operating a small business, including sample forms and practical tips from his many years of work and teaching experience. This book is ideal for the individual entrepreneur, small group or large class study. You will find no better help for this worthwhile challenge than this book.

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  • Pricing For Profit

    $19.95

    Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value-not the cost-to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Readers will learn how to: * Quantify the value of their products or services * Distinguish between price buyers and value buyers * Bundle their offerings for competitive advantage and increased customer value * Craft a powerful marketing message that communicates value * Generate more unit sales and close more sales overall, at higher prices * Make more money with less effort Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to be well-paid for the value they provide.

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  • Smart Selling On The Phone And Online

    $18.99

    Become a true sales warrior by learning how to open stronger, build trust faster, handle objections better, and close more sales. Smart Selling on the Phone and Online pinpoints the 10 skills essential to every salesperson’s high-efficiency, high-success performance.

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  • Driving The Career Highway

    $17.99

    As leaders of prestigious executive search firms and organizational consulting firms, Janice Reals Ellig and William J. Morin have decades of experience working with people who failed to see the signs of trouble in their careers-or to read them right. These two experts have distilled the twenty most compelling problems and situations that can cause a person to detour, stall, get lost, or crash and burn on their career highway.

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  • Building A Winning Sales Force

    $29.95

    Sales force effectiveness drives every company’s success, but keeping a sales organization at the top of its game is a constant challenge. As experts in the field, Andy Zoltners and Prabha Sinha have helped sales leaders around the world perfect their sales strategy, operations, and execution. Combining strategic insight with pragmatic advice, Building a Winning Sales Force provides current and aspiring sales leaders with innovative yet practical solutions to many of the most common issues faced by today’s sales organi-za-tions. The book shows readers how to: assess how good their sales force really is * identify sales force improvement opportunities * implement tools and processes that have immediate impact on sales effec-tive-ness * attract and retain the best salespeople * design incen-tive compensation plans * set goals * manage sales perform-ance * motivate the sales force With practical advice and case studies of companies that have conquered even the most challenging obstacles, Building a Winning Sales Force will enable every company to drive sales and stay competitive.

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  • 360 Degree Leader Workbook (Workbook)

    $19.99

    In his nearly thirty years of teaching leadership, John Maxwell has encountered this question again and again: How do I apply leadership principles if I’m not the boss? In The 360 Degree Leader Workbook, Maxwell addresses that very question and takes the discussion even further. You don’t have to be the main leader, asserts Maxwell, to make significant impact in your organization. Good leaders are not only capable of leading their followers but are also adept at leading their superiors and their peers. Debunking myths and shedding light on the challenges, John Maxwell offers specific principles for Leading Down, Leading Up, and Leading Across. 360-Degree Leaders can lead effectively, regardless of their position in an organization. By applying Maxwell’s principles, you will expand your influence and ultimately be a more valuable team member.

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