True Alignment : Linking Company Culture With Customer Needs For Extraordin

$29.95

Companies live or die based on their ability to communicate and deliver on the promise their brand makes to customers. This essential resource provides a blueprint for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living the brand promise.

SKU: 9780814433362 Categories: , Tags: ,

Description

SKU (ISBN): 9780814433362
Binding: Cloth Text
Published: 2013
Publisher: AMACOM – Harper Collins Publishers

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